Career

HIGHLIGHTS

• 10 years of professional experience in Web & Graphic design, art direction, and other multimedia presentation.
• Over 5 year experience in team leadership, project management and business process mapping and analysis.
• A total of 18 year professional experience in both off-line and online creative marketing
• Extensive knowledge and capability in handling the following technologies & software: Web 2.0, HTML, CSS, Adobe Graphic Suite (Dreamweaver, Flash, Photoshop, Illustrator and Indesign), Corel Suite, and as well Microsoft Office (PowerPoint, Word and Excel)
• Advance skills in executing front-end-dynamic web pages using JavaScript and DHTML.
• Sufficient Knowledge for incorporating front-end coding for applications using PHP and ASP
• Search Engine Marketing: Search Engine Optimization, Link Popularity Building, Keyword strategy and Pay per-click campaign landing page optimization.
• Website performance monitoring and analysis using web analytics (e.g. Google Analytics)

Professional Experience

I. Web Graphic Designer - Toronto, ON

Fulcrum Media, Inc
Project Contract: March 7, 2009 to Present
 http://www.fulcrum.ca

Accomplishments & Responsibilities:

• Conceptualized new corporate website and integrated  design into Joomla CMS
• Convert other product websites from static html pages to WordPress powered – CMS & CSS driven websites
• Provided maintenance support and regular quality check of existing websites
• Conceptualize; execute design for other offline and print marketing collaterals for both internal and external client use.
• Search Engine Optimize websites and provide keyword targeting research

II. CREATIVE DIRECTOR-Senior Web Designer

Creative Director
First Term: June 2008 to February 2009
Part-time consultancy: August 8, 2009 to February 2010
NexC  http://www.nexc.com

Key Roles and Accomplishments:

• 1Conceptualise & managed the execution of design for online and print materials both internal and external client use.
• Lead a team of graphic artist and web designers and build effective work relationship with writers, editors and other staff members in meeting project need.
• Supported marketing and sales through the development of web collateral, research, and lead generation through the corporate site & portfolio build up.

View my works from NexC: Web Design | Print Design

Creative Director
18 February to 20 June 2009
Izone Technologies Philippines http://www.izonetech-ph.com
Key Roles and Accomplishments:

• Improved the team's productivity by establishing a new standardized PHP & CSS template approach for launching and maintaining new websites.
• Managed the daily maintenance and work flow of projects, including creation of production schedules and status reporting and provide effective direction.
• Lead a team of Web Designers, Web developers and Copy Writers.
• Supported existing division website improvements and New Business Teams in new program development.
• Interpret brand direction, project guide and strategy in to visual plan and execute them.

View my works from Izone

III. WEB DESIGN MANAGER

Senior-management positions held in DIRECTWITHHOTELS LTD. www.directwithhotels.com

Look-to-Book Lead (Web Designers, SEO & Copywriters Team Manager)
January 2006 to May 2008

CONVERT Lead (Web Designers & Copywriters Team Manager)
January 2006 to May 2008

Key Roles and Accomplishments:

• Established the “Look-to-book” team composed of Search Engine Marketers; Copywriters and Web Designers.
• Directed the Look-to-book team into achieving its goal – Increased websites’ traffic, conversion, and revenue
• Developed the strategies for Search engine marketing initiatives that increased online visibility, link popularity, and search engine ranking of client sites
• Ensured that best standards for design & usability are implemented across all sites
• Conceptualized and designed the user interface for the DirectwithHotels Reservation System and Directory of Hotels.
• Designed & developed a standardized PHP & CSS template approach for launching and new hotel websites the quickest and 100 bug free.

Awards and Recognitions:

• “Employee of the Year” 2006-2007
  ”Quality is my Responsibility Award” – 2006 -2007
• Nominated “Employee of the Year 2007” - 2008
• “Most (‘Stressed’) and determined employee of the Year” – 2007-2008

View my works from DirectWithHotels

IV. LEAD WEB DESIGNER/FLASH DEVELOPER

Senior Web Designer & Flash Developer
September 2004 to December 2005
Zimplizity Solutions (http://www.zimplizity.com)
Key Roles and Accomplishments:

• Created online banking user interface as well as other online marketing media for Citibank Online Philippines
• Designed & developed the admin & user interface of the EU-Philippines Common Quality Language (ComQuaL) eLearning system.
• Defined standards and style for design and incorporating graphic user interface features and usability standards. ·
• Developed design paraphernalia for the Company and its clients. (Company logos, posters, banner ads, websites)

View my works from Zimplizity Solutions

Lead Web and Flash Designer
December 2000 – August 2004
EmergentAsia Inc, http://emergentasia.com
Key Roles and Accomplishments:

• Designed and maintained major client websites such as APEC Business Advisory Council & Pacific Economic Cooperation Council
• Created websites; determine standards and style for design and incorporating graphic user interface features and other multimedia techniques.
• Developed design paraphernalia for the Company and its subsidiaries. (Company logos, posters, banner ads, websites)
• Ensured consistency across all elements in each site, maintains consistent industry-competitive “look and feel” for all company and client web sites.
• Supervised a team of 4 web designers

View my works with EmergentAsia

V. WEB DESIGNER

DESIGNET PHILIPPINES  - June to December 2000

GLOBAL SOURCES - April to June 2000

TITANIUM TECNOLOGIES INC. - January to March 2000
Key Roles and Responsibilities:

• Established new career as a Web Designer by creating several client websites
• Executed html coding with necessary front-end interactive functions & JavaScript
• Provided maintenance support and regular quality check of existing client websites
• Created other off-line graphic art as needed for sales pitch and promotional events

View some of my early works in Web Design

VI. CREATIVE SPECIALIST/ PRODUCTION OFFICER

NATIONAL INTEGRATED PROTECTED AREAS PROGRAMME (NIPAP)
Position Held: Creative Specialist, March 1998 to December 1999

HELEN KELLER INTERNATIONAL
Positions Held:
PRODUCTION OFFICER, March 1993 - March 1998
PRODUCTION ASSISTANT, June 1992 to February 1993
Key Roles & Accomplishments:

• Illustrated instructional images for training manuals & other materials
• Designed, created and conducted pre-testing of Information Education Materials.
• Executed print & presentation Materials for mass production (e.g. Annual Reports, Posters, Manuals, Newsletter, Brochures, exhibit materials, presentations)
• Supervised successful production of IEC materials off the press.
• Facilitate sessions during trainings & seminars
• Official Photographer for events

VII. SPECIAL PROJECTS

JDW Technologies, Singapore
Web Designer/ Flash Developer
October-November 2007; February-March 2008
Accomplishments:

• Design and Produced final artwork for the Gulf Petrochemicals & Chemicals Directory*
• Developed the GPCD directory website*
• Design and Produced final artwork for the Chemical Cluster of Singapore Directory*

View my works from JDW Technologies: Web Design | Print Design
*These are projects done onsite at JDW Technologies, Ayer Rajah, Singapore

PITON-GLOBAL, Philippines
Web Designer
Accomplishment: Designed and developed several websites for the Piton-global corporate group.
www.conventas.com; www.piton-global.com

VIII. On-the-Job Trainings

• Artist/ Visualizer, PUBLIC AFFAIRS COMMUNICATORS  - April - May 1992
• Graphic Artist & Film Editing Assistant, PHILIPPINE INFORMATION AGENCY - April - May1991